Running a portfolio
Know which site needs you first
Daily triage for a book of sites: what a real maintenance checklist looks like, what upkeep should cost, and why dashboards alone never close the loop.
See Maintain →Guides
How to keep a traffic site earning after launch.
Six problem spaces, written for operators. Start with the one in front of you — each path ends at the work itself, not a reading list.
01 / Start here
Pick the problem you have.
Shipping changes safely
Change a page without the fear
Preview, approval, and a way back — the working patterns that make a small change stop being a mini-project.
See Update →Moving a site
Move without losing what ranks
The checklist-grade version of a site move: mapping addresses, cutting over, and watching the real pages afterward.
See Migrate →New pages from unmet demand
Turn searches into pages that earn
Finding the searches your site has no answer for, deciding when a gap needs a page, and publishing it safely.
See Create →Changing the look
A new look without losing what works
Refreshing a design while the URLs, the content, and the rankings stay exactly where they were.
See Design →Choosing your tools
Honest contrasts with what you already run
Care plans, managed hosting, SEO plugins, and content tools — what each one actually does, and where the loop starts.
See the comparisons →